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Raising Prices
It occurred to me that I haven’t done an email specifically on resources for raising prices. This is what I and my clients have found useful for charging more while creating better outcomes for our clients: The Why Conversation by Jonathan Stark (11 min): ​https://podcast.ditchinghourly.com/episodes/the-why-conversation​ The Why Conversation helps you uncover a prospect’s underlying motivations,…
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Gardening in Relationship Businesses
Most, if not all, of our businesses are relationship businesses. I recently heard that those kind of businesses are like gardening rather than mining. In mining you mine for the precious resources and extract everything that you can from the ground until there’s nothing left. That doesn’t work in a relationship business. In gardening you…