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Gardening in Relationship Businesses
Most, if not all, of our businesses are relationship businesses. I recently heard that those kind of businesses are like gardening rather than mining. In mining you mine for the precious resources and extract everything that you can from the ground until there’s nothing left. That doesn’t work in a relationship business. In gardening you…
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They believe nothing you say.
“They believe nothing you say, they believe everything they say. So I need them to say it’s a good idea, not me.” – Alex Hormozi* There’s a tendency to pitch when you want someone to sign up with your service. To tell them why it’s a great idea for them. And most of the time…