Category: The Why Conversation

  • The Braindump

    The first part of the Why Conversation is the brain dump. The client has a problem and it usually doesn’t take more than “Why did you want to get on a call today?” to get them to spill their long story. The goal of this first ~15 minutes of conversation is to take good notes,…

  • The Why Conversation

    When you have an initial conversation with a client, what questions do you ask them? What do you say? How do they respond? If you’re like my clients and my self, you probably feel like this conversation could go better than it has in the past. We have found a tool that helps us with…