One of my clients was trying to charge a setup fee to figure out what needs to be done for software projects before agreeing to do a big project.

He got push-back on the idea of a setup fee from clients and few, if any, paid it.

While working together we reframed the “setup fee” as a road map that he was creating for their project that they could use to hire him or someone else to do the implementation.

He no longer gets push back on roadmapping engagements and clients gladly pay the price. 

How you frame an idea is very important if you want someone else to accept it. 


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