Why Now?

The next category of questions are Why Now? questions.

Why now? Why not wait 6 months?

We have a big project coming up we need to be ready for.

Because we’re losing $1000 an hour that it’s not fixed.

Their answer will help you understand the urgency.

Is this something they need fixed right now, or something they were just thinking about because it sounded kinda cool?

P.S. If they don’t give a good answer to “Why not wait?”, try “Why did you reach out to me now and not six months ago when the problem started?


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